Member Artist Information
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Welcome to my vision. What began as a gallery of one artist has become a gallery of many. In 2006 I opened jenniferharwellart
in a small store front in Homewood, Alabama, a city in the Birmingham metropolis. My days were filled with painting and selling my
art. Soon after opening the gallery, other artists began inquiring if they could place their artwork in my gallery. Additionally,
customers began to ask if I would be willing to teach them to paint. At first, my response to both inquiries was a polite “No, thank
you.” My space was too small for even my own artwork and my self-concept had not yet found room to include the identity of
“teacher.” Yet, as the requests continued over time, my resistance weakened and I agreed to take in a handful of students. Over
a period of months, the few became several hundred and I became, even in my own eyes, a teacher.
Along the way I began dreaming of a place large enough to accommodate other artist's works. I hoped to provide an opportunity
for artists to be represented in a fair way, for them to have a place to congregate, paint, market their art, and at the same time, to
have space for my growing art classes.
With that in mind, I made a strategic move to a new, larger, high profile location in the center of Homewood’s business district in
beautifully constructed SOHO SQUARE.
I now represent over 70 local, national, and international artists whose work is juried by our review committee prior to inclusion on
our walls and website. I continue to expand the number of artists in the gallery, representing both new and experienced artists
covering multiple mediums. They are jenniferharwellart’s community of “Member Artists.” The artwork of each Member Artist is
aggressively marketed by many strategies as they show in an upscale gallery setting and/or on a much visited website,
jenniferharwellart.com.
The enclosed documents explain the steps for making application with the gallery. We are looking for prolific artists whose artwork
has high sale potential to the new generation of art-lovers. We are serious in our marketing efforts and expect artists to also
actively self-market their work, pointing buyers to jenniferharwellart.
Applications will be reviewed in the order they are received. Please do not hesitate to call me with questions at (205) 802-7847 or
(888) 427-9351. I’ll be happy to help you.
Jennifer Harwell
jenniferharwellart.com
in a small store front in Homewood, Alabama, a city in the Birmingham metropolis. My days were filled with painting and selling my
art. Soon after opening the gallery, other artists began inquiring if they could place their artwork in my gallery. Additionally,
customers began to ask if I would be willing to teach them to paint. At first, my response to both inquiries was a polite “No, thank
you.” My space was too small for even my own artwork and my self-concept had not yet found room to include the identity of
“teacher.” Yet, as the requests continued over time, my resistance weakened and I agreed to take in a handful of students. Over
a period of months, the few became several hundred and I became, even in my own eyes, a teacher.
Along the way I began dreaming of a place large enough to accommodate other artist's works. I hoped to provide an opportunity
for artists to be represented in a fair way, for them to have a place to congregate, paint, market their art, and at the same time, to
have space for my growing art classes.
With that in mind, I made a strategic move to a new, larger, high profile location in the center of Homewood’s business district in
beautifully constructed SOHO SQUARE.
I now represent over 70 local, national, and international artists whose work is juried by our review committee prior to inclusion on
our walls and website. I continue to expand the number of artists in the gallery, representing both new and experienced artists
covering multiple mediums. They are jenniferharwellart’s community of “Member Artists.” The artwork of each Member Artist is
aggressively marketed by many strategies as they show in an upscale gallery setting and/or on a much visited website,
jenniferharwellart.com.
The enclosed documents explain the steps for making application with the gallery. We are looking for prolific artists whose artwork
has high sale potential to the new generation of art-lovers. We are serious in our marketing efforts and expect artists to also
actively self-market their work, pointing buyers to jenniferharwellart.
Applications will be reviewed in the order they are received. Please do not hesitate to call me with questions at (205) 802-7847 or
(888) 427-9351. I’ll be happy to help you.
Jennifer Harwell
jenniferharwellart.com
An Invitation to Success
| About Us |
jenniferharwellart studio/gallery is the premier gallery in Birmingham, Alabama
making available a broad range of fine art for those who have a passion for
collecting art.
The gallery’s exceptional collection speaks directly to an audience of discerning
consumers of all income brackets through works from local, national, and
international artists. Paintings, photography, sculpture, pottery, and jewelry all
created by passionate, mature and emerging artists help to insure the success of
new artists to the gallery.
jenniferharwellart also endeavors to educate all its clients about art, artists, and
artistic movements, giving them the tools they need to make and execute purchase
decisions. We invite you to experience for yourself the artistic excellence that has
led to our reputation as the dominating gallery for art in the Birmingham market.
making available a broad range of fine art for those who have a passion for
collecting art.
The gallery’s exceptional collection speaks directly to an audience of discerning
consumers of all income brackets through works from local, national, and
international artists. Paintings, photography, sculpture, pottery, and jewelry all
created by passionate, mature and emerging artists help to insure the success of
new artists to the gallery.
jenniferharwellart also endeavors to educate all its clients about art, artists, and
artistic movements, giving them the tools they need to make and execute purchase
decisions. We invite you to experience for yourself the artistic excellence that has
led to our reputation as the dominating gallery for art in the Birmingham market.
| Mission |
to encourage others to practice "art filled living"
to restore hope to blocked and struggling artists
to build confidence, courage, and dreams through art
to strengthen and energize existing artistic passions
to offer a form of "preventative medicine" through the formation of healthy passions
to provide a center for artists to congregate
to restore hope to blocked and struggling artists
to build confidence, courage, and dreams through art
to strengthen and energize existing artistic passions
to offer a form of "preventative medicine" through the formation of healthy passions
to provide a center for artists to congregate
| Member Artist Selection Philosophy |
Each Member Artist at jenniferharwellart is carefully selected with regard to the perceived marketability of their artwork. Taken
into consideration is the passion of the artist to produce quality artwork, evidence of their being a prolific artist, the buyers’
market for their work’s style, medium and content as well as the current inventory balance of artwork within the gallery at the
time of application. The gallery seeks to have a wide range of marketable artwork represented at any given time. Having your
work displayed among such quality artwork will boost the perceived value of your work as gallery guests visit.
Having a website presence without a gallery presence occurs for a number of reasons and is in no way meant to convey a
devaluation of a Member Artist’s work as compared to those who also have work in the gallery. Sometimes it is the artist’s own
decision. At times the gallery may already have an abundance of their category of artwork. Other times it may be that the artist
has not quite proven to be prolific but the work is of marketable quality. Sometimes there is a waiting list and the artist takes
advantage of the marketing benefits of being on the website while awaiting their potential entry to the physical gallery.
into consideration is the passion of the artist to produce quality artwork, evidence of their being a prolific artist, the buyers’
market for their work’s style, medium and content as well as the current inventory balance of artwork within the gallery at the
time of application. The gallery seeks to have a wide range of marketable artwork represented at any given time. Having your
work displayed among such quality artwork will boost the perceived value of your work as gallery guests visit.
Having a website presence without a gallery presence occurs for a number of reasons and is in no way meant to convey a
devaluation of a Member Artist’s work as compared to those who also have work in the gallery. Sometimes it is the artist’s own
decision. At times the gallery may already have an abundance of their category of artwork. Other times it may be that the artist
has not quite proven to be prolific but the work is of marketable quality. Sometimes there is a waiting list and the artist takes
advantage of the marketing benefits of being on the website while awaiting their potential entry to the physical gallery.
Major Benefits
Member Artists as a whole, whether marketed through the gallery and website or through the website alone, enjoy being
aggressively and strategically marketed in the company of other popular and rising artists while also receiving several other
major benefits.
aggressively and strategically marketed in the company of other popular and rising artists while also receiving several other
major benefits.
-Professional merchandising of your art in an elegant setting with extended sales hours. (Gallery marketing packages only)
-Inclusion of the artist's headshot, bio, artist statement and art on our gallery's website.
-Frequent emailing to our client list, as well as added exposure achievable through the client lists of fellow Member Artists.
-Monthly Commission checks.
-Popular monthly events which include refreshments, entertainment, and networking. These are heavily advertised and
have proven to draw large crowds to see and buy more art.
-Complimentary studio space on a first-come, first-serve basis during gallery hours.
-Inclusion of the artist's headshot, bio, artist statement and art on our gallery's website.
-Frequent emailing to our client list, as well as added exposure achievable through the client lists of fellow Member Artists.
-Monthly Commission checks.
-Popular monthly events which include refreshments, entertainment, and networking. These are heavily advertised and
have proven to draw large crowds to see and buy more art.
-Complimentary studio space on a first-come, first-serve basis during gallery hours.
| A Refreshing Approach |
At jenniferharwellart studio/gallery, we work hard to do our part in seeking the success of our Member Artists. Beyond our strong
work ethic, we strive to be ethical. We strive to be fair in our fees and our commission splits. Our marketing packages are
designed to lead to artists’ success, not starvation. Our artists get the long end of the stick. Please read through our marketing
packages. The marketing package that is best for each entering member artist is a two-sided decision between the gallery and
artist.
work ethic, we strive to be ethical. We strive to be fair in our fees and our commission splits. Our marketing packages are
designed to lead to artists’ success, not starvation. Our artists get the long end of the stick. Please read through our marketing
packages. The marketing package that is best for each entering member artist is a two-sided decision between the gallery and
artist.
| Marketing Packages |
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| All rights reserved. |
| jenniferharwellart studio/gallery 1830 29th Ave S Suite 130 | SOHO Square | Homewood | AL | 35209 1901 6th Ave N Suite 175 | Regions Harbert Plaza | Birmingham | AL | 35203 |
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